The development of modern enterprises needs to be supported by a perfect management system, and corporate culture is the core part of the enterprise management system. On the one hand, it is the specific embodiment of the personalization of economic ideas, business objectives, business policies, values, economic behavior, social responsibility, social image and so on formed in the business activities of enterprises; On the other hand, the construction of corporate culture plays a key role in improving the level of business development, and is the soul of enterprise survival, competition and development. At the same time, a good corporate culture can be clearly reflected in the process of carrying out various activities of the enterprise, and provide scientific guidance for the high-quality development of enterprise management. For this reason, how to build enterprise culture scientifically and maximize the value of enterprise culture management has become the core element of concern in the long-term development of modern enterprises.
1、 Value embodiment of corporate culture management
Looking at the current enterprise development, the construction of enterprise culture can reflect the functions of cohesion, adjustment, restriction, incentive, guidance and radiation during the daily management. How to make use of the advantages of characteristic corporate culture to give full play to its maximum value to the development of enterprises has become the focus of enterprises. Analyze the value embodiment of corporate culture management at this stage, including the following aspects.
1. Environment and atmosphere value
The creation and construction of people's living environment cannot be separated from the development of social culture. Therefore, the construction of enterprise production and operation environment is directly affected by enterprise culture. In the actual development process of enterprises, the development of various business activities or processes can reflect the shadow of corporate culture. A good corporate culture can not only create a good environmental atmosphere conducive to development and innovation for the enterprise, but also guide the employees to correct their working attitude and participate in the enterprise management with a more positive and rigorous attitude, so as to achieve a significant improvement in work efficiency and quality. In the process of creating enterprise environment and atmosphere, the improvement of employees' personal quality plays a vital role, and the construction of enterprise culture emphasizes strengthening the cultivation of employees' ability and quality in the process of daily operation and management, and improving the attention to the physical and mental health development of employees. In addition, the cultivation of team spirit in corporate culture management is also extremely important. The continuous strengthening of team spirit according to the development needs of enterprises can help enterprises achieve the improvement of cohesion on the one hand; On the other hand, it can help enterprises quickly adapt to the changing competitive market. For the development and cultivation of team spirit, it is necessary to take a harmonious and equal enterprise environment as the premise. Only by keeping the employees consistent with the enterprise goals, can employees and leaders work together to create greater economic benefits for the enterprise during the development of the enterprise.
2. Portfolio value
The development of cultural management in the daily operation and development of enterprises has a combination value, which is mainly reflected in the multidimensional and diverse functional value embodied in the corporate culture in enterprise management. Throughout the transformation of enterprise management form, whether it is cost control, system management, or behavioral science management, its management focus is still hardware, that is, during the enterprise management, it emphasizes the scientificity and rationality of the management work. However, the application of fixed and single management methods makes it difficult for management to reflect more efficiency in the development of enterprises. The integration of enterprise culture into enterprise management can realize the integration of enterprise hardware and software management, realize the all-round and whole process management of the enterprise based on the system, spirit and material level, create different environmental backgrounds according to the development needs of the enterprise, and improve the daily management level of the enterprise through the reasonable application of management methods, so as to give play to the combined value of enterprise culture in the development of the enterprise. The construction of enterprise culture is a sign that enterprises comply with the changes of the times, and symbolizes that enterprises have entered the stage of modern enterprise management and cultural capital investment.
3. Virtual value
To some extent, enterprise culture is the highest embodiment of the humanistic concept, in which virtual value can be expressed as highlighting the enterprise management objectives in the form of objective imagination, that is, the value formed by guiding employees to unify development objectives at the conceptual level. Corporate culture management attaches importance to the application of spiritual and cultural forces. Although the value of corporate culture may not be reflected in a short time, based on the perspective of long-term development, the infiltration of corporate culture into management can obtain unimaginable functions and values.
Taking haier enterprise as an example, this paper further expounds the specific application of corporate culture management value in practice. First, Haier employees generally agree that active participation is the biggest feature of Haier culture; Secondly, the inner layer of Haier culture. According to its own development, it puts forward the ideas of "only off-season ideas, no off-season markets, brands without borders, defective products are waste products" in order to promote the formation of corporate ethics and code of conduct by giving full play to the virtual value of cultural ideas. At the same time, this virtual effect of corporate culture can help enterprises effectively solve some practical obstacles in the process of cultural strategic management. For example, the concept of brand without borders represents that Haier enterprises attach importance to market expansion; Defective products, namely waste products, indicate that Haier attaches great importance to product quality; Only the idea of off-season, and the market without off-season shows that Haier resists the traditional idea of off-season and peak season of products, and helps enterprises realize the deep-seated development of culture through the guidance of virtual spirit.
4. Development value
Whether the enterprise culture management is reasonable directly affects whether the enterprise can maintain the state of long-term development. The establishment of the enterprise requires the unified goals and ideas of all employees. The establishment of an enterprise is composed of a large number of talents. In order to ensure the stable development of the enterprise, we need to take relevant measures to strengthen the standardization and control of the behavior and thoughts of all personnel, ensure the standardization of all behaviors with the help of relevant systems and regulations, and realize ideological constraints. In the process of enterprise operation and development, ideology plays an important role in ensuring the stability of enterprise operation. This shows that corporate culture management can help enterprises guide and standardize the value orientation of employees, and corporate culture management can be reflected in the role identity of enterprise groups to some extent. Good and reasonable enterprise culture management can promote the deep integration of employee values and enterprise values, actively transmit positive information to employees during daily work, and realize the standardization of employee behavior and thought through the establishment of collective consciousness, so as to promote the long-term development of the enterprise with higher cohesion.
2、 The construction path of enterprise culture
1. Focus on the inheritance of core values
The construction of enterprise culture is an important foundation for enterprises to create a good atmosphere and environment and optimize the cultivation of staff team spirit. In order to build a corporate culture that meets the actual development needs, we can start with the inheritance of core values, help enterprises reposition the height of value, and avoid positioning differentiation in the process of enterprise development. For the specific development of inheriting core values, the following two points can be combined. Achieve the penetration of core values in the behavioral culture. As a common means of building modern corporate culture, it is convenient and intuitive to infiltrate core values into behavioral culture. For example, in important activities such as meetings, get-together activities and celebrations, leaders convey and infiltrate values for managers in the form of speeches and speeches. The management then infiltrates and influences the values of enterprise employees in the form of words and deeds during daily management, and guides employees to consciously standardize their own behavior and thoughts under the influence of core values. Through the long-term infiltration of core values in the behavior culture, the collective norms are gradually formed in combination with the current situation of enterprise development, and the purpose of inheriting core values is achieved through the formation of behavior standardization and process.
(2) Integration of institutional culture and core values. Institutional culture refers to the relevant institutional standards and concepts established by enterprises in the process of operation and development, specifically covering the concepts of production and operation, human resources and marketing services. The construction of corporate culture can be reflected in the formation process of corporate values at a certain level, which can directly affect the development of enterprises. And corporate culture plays an important role in the code of conduct of enterprise employees. Therefore, the integration of institutional culture and core values can promote the construction of enterprise culture. If the system is not implemented in place during the operation of the enterprise, it means that the enterprise system loses its due authority, and even has an adverse impact on the implementation of other systems. And the inadequate formulation of the system will directly affect the transmission of corporate culture, which will eventually evolve into the "oral" transmission of culture. In this regard, enterprises should pay attention to the change of employees' cognition and attitude towards the system, and guide them to actively implement the system through training and publicity. In addition, the process of system implementation is also a process of collision and integration between corporate culture and employees' own values, and finally gradually produce a sense of identity and mission to the corporate culture, and gradually integrate the corporate culture into their own behavior. In addition, enterprises need to incorporate the system of humanistic care into the system to truly implement the concept of human text in all aspects of the enterprise.
2. Attach importance to promoting cultural construction through management means
The construction of enterprise culture needs to achieve the organic combination of enterprise management, that is, to ensure that the construction of enterprise culture must be feasible and executive. Based on the construction of the current development situation of the enterprise, refine and absorb the core values suitable for the development of the enterprise, and strengthen the construction of the enterprise culture by means of online publicity, leaders' words and deeds, employees' publicity, training and education. In view of this, enterprises need to start with the optimization of enterprise management mode and means, in order to promote the effective construction of enterprise culture through management optimization. Specific measures are included.
Management process optimization based on enterprise values. According to the analysis of enterprise values, change the current enterprise management process, and eliminate management behaviors and methods that are inconsistent with values. Paper format is the writing standard and style requirements when writing a paper. At the same time, in view of the irresponsibility and shirking of responsibility of employees in enterprise management, it is necessary to rely on the application of reward and punishment mechanism to realize the clarity of rights and responsibilities, so as to avoid the generation of bad habits during enterprise management affecting the construction of enterprise culture. At the same time, it is necessary to continuously update and improve the enterprise management process, avoid the gradual derivation of unreasonable management behavior under the background of time, and ensure the consistency between enterprise values and enterprise management. Improve the management system based on enterprise values. According to the analysis of the current situation of enterprise culture construction, building a suitable management system and ensuring the implementation of its system can provide support for the construction of enterprise culture. At the same time, the formulation of enterprise management objectives needs to fully consider the enterprise vision, promote the formulation of enterprise objectives to keep pace with the promotion of employees' own objectives, and realize the common development of enterprises and employees with a good corporate culture.
3、 Concluding remarks
To sum up, the role and value of corporate culture in modern enterprise operation and management are becoming increasingly prominent. In view of this, in order to maximize the value of corporate culture management, it is necessary to carry out the scientific construction of corporate culture according to the analysis of its own development status and the needs of strategic objectives, so as to achieve the infiltration of corporate culture in all management and operation links of the enterprise, realize the guidance of corporate culture, and promote the long-term and healthy development of the enterprise.